Why Image Plus.

We are the brand, image and reputation perception and management unit that provide solutions to clients’ positioning issues and supporting marketing communication efforts. We ensure that you get the right perception, by creating a love bond between you, your audience and the public.
Our main desire is to deliver cutting-edge, strategy-driven solutions that add immense value to our client’s businesses while utilising the best talents and resources, in the best traditions of work excellence and creativity.

What we can do for you.

We have continuously delivered strategic positioning and image management a broad spectrum of clients including digital innovators, fast moving consumer goods, B to B brands, top organizations and worthy non-profits. Need to grow your audience?

Image Plus has the brains, talent and experience to help.

Our services and solutions package include:

Image Plus helps conceive, develop and execute strategic communications and image management campaigns that build awareness, communicate your organization’s true value and drive measurable results. Business launch to image campaign, soup to nuts, first round funding through acquisition and all the good stuff in between – we’re with you. It’s no surprise clients recommend Image Plus to colleagues and friends for image management “plus” in the areas of:

  • Strategy Formulation
  • Perception Audit
  • Perception Industry Index
  • Measurement and Evaluation
  • Stakeholders Engagement
  • Perception Audit & Index

The majority of Image Plus' clients are B-to-B. These business-to-business work horses may not seem as flambouyant as consumer clients, but to us, they’re very exciting. They’re the real innovators of the business world, and they trust us to ensure that their key messages and news stories are heard, shared – and driving deals.

In a perfect world, preventative messaging and crisis communications planning would alleviate the depth of the work to be done when things go wrong. If a worst-case scenario arises, however, rest assured that Image Plus is well equipped to assist. We’ve managed crisis communications involving lawsuits, consumer issues, union allegations and even political activity. We also partner with other leading firms if two-party support is required by practice or mandate.

  • Issues + Reputation Management
  • Crisis Management
  • Crisis Communication
  • Corporate Social Responsibility Management
  • Business Events
  • Business to Business Communication

Image Plus works with clients to surmount the challenges of today’s volatile markets and sustain shareholder value through effective communications to investors, analysts and rating agencies. We also serve as strategic communications partners to hedge funds, private equity and venture capital firms, exchanges and other institutional market participants.

With backgrounds that span investment banking, securities research, marketing, branding, journalism and government, our global network team brings a wealth of first-hand experience to the most complex capital markets problems.

We practice in three areas:

  • Investor Relations and Financial Communications: We help companies communicate their investment merits directly and through traditional and social media. We advise clients on all aspects of the earnings cycle, from messaging to conference call script and presentation development. Financial community perception survey research and investor day presentation development are also substantial parts of our practice

  • Strategic Transactions: We serve as communications advisor on the full spectrum of strategic transactions:
    • Mergers & Acquisitions – We managed communications for M&A transactions during the last decade. We create and manage communications with analysts, shareholders and the press, as well as with regulatory authorities, rating agencies, customers, suppliers and employees in both friendly and contested transactions, representing both initiators and targets.
    • Spin-offs – As corporations create value by spinning-off operating companies, we advises on messaging, presentation development and developing the new company’s identity in the public markets.
    • Restructuring and Reorganization Communications – Our restructuring team helps clients communicate the key aspects of corporate restructuring in even the most complex bankruptcy proceedings. We ensure that our clients create and deliver messages that eliminate uncertainty, highlight competitive advantages and address the interests of key audiences.

  • Institutional Financial Marketing and Corporate Communications: We work with private equity and venture capital firms to achieve their three main objectives – promote deal flow, secure capital and attract talent. Our work for financial institutions typically involves developing a clear identity through message development, media relations and thought-leadership. For major financial intermediaries, exchanges and other institutional firms, we provide the full-range of corporate and marketing communications services.

Corporate reputation and trust are a company’s most important assets, and must be handled carefully. That is especially true today, as corporate leaders operate in a tumultuous global business environment, face an increasingly demanding set of well-informed stakeholders, and grapple with the latest stage of the digital revolution.

Managing one’s reputation in this new environment requires companies to respond adeptly to a litany of potentially dangerous issues and disruptions while staying focused on their long-term growth and market goals. While there are numerous risks to consider in this environment, there are also substantial rewards. By identifying a company’s assets and weaknesses in the realm of trust, we help corporations uncover, define, exemplify and amplify their authentic identity in ways that resonate with stakeholders and inspire support of their business mission.

Image Plus works with companies to earn this license to lead. Our approach to building holistic trust and reputation management starts with benchmarking attitudes and opinions and indexing the strength of relationships among critical stakeholder groups—employees, partners, suppliers, customers, investors, regulators, legislators, NGOs, news media, community leaders and the general public. And then we bring business together with society to help forge critical changes.

Elements of our strategy include:

  • Developing a research-driven positioning strategy recommending actions that resonate with key stakeholders;
  • Crafting compelling, rigorously-tested language that articulates this positioning;
  • Creating a message architecture to align leaders around consistent messaging;
  • Executing communications programs which ensure that executive positioning, internal communications, stakeholder engagement and media relations all tell a consistent story.

We use this comprehensive, integrated approach when we are positioning a CEO as an industry thought leader, driving an important change initiative through the workforce, managing mergers and restructurings, dealing with a crisis or facilitating dialogue with community groups and non-governmental organizations (NGOs).

From standard news pitches to highly complex crisis communications projects, Image Plus understands and delivers on media relations needs. Yes, we know the key reporters at the top media outlets. We also know when, what and how they want to hear from you. If you’ve been contacting reporters time and time again to no avail, it’s time to rethink your strategy. Let us help you with:.

  • Media Relations
  • Media Tracking
  • Media Planning + Publicity
  • Media Publishing + Content Development
  • Digital Media

You’ve got a goal to reach and a budget to get there, but you’ve never planned an event in your life and your LinkedIn network is anemic, at best. No worries: Image Plus’ event production team can get the party started. From producing annual conferences to planning small and elegant advisory breakfasts, managing sold-out webinars or organizing memorable at-show cocktail parties for the sales team, We will get it done with finesse.

  • Product Launches
  • Sponsorship Management
  • Promotions & Activations
  • Conferences & Seminars
  • Workshops & Round Tables
  • Exhibitions & Fairs
  • Branded Entertainment

We think a successful social media strategy involves more than accumulating Likes, Followers or positive sentiment. It should be contextual and aligned with the tenets of a brand and desired consumer experience. We can help. We have successfully integrated top brands and companies with their online communities, fostering authentic communications 24 hours a day, 7 days a week.

More than a trend, social media is smart business. At Image Plus, we help clients incorporate social media channels into their business practices in symphony with their integrated client, customer and media communications. It’s about building relationships within a large and influential social community.

  • Product Launches
  • Sponsorship Management
  • Promotions, Activations

We believe that great brand storytelling and the ability to consistently generate high-quality, highly relevant engaging content can be a powerful differentiator for brands and organizations. Memorable stories and shareable content provide the connective power that brings people together in this time of great change.

Image Plus built the Creative Newsroom, to provide clients with an agile and integrated platform for storytelling, for both planned and real-time marketing. We partner with clients to produce relevant content and real-time creative assets that support traditional, hybrid, social and owned strategies and align with longer-term brand and corporate narratives.

The Creative Newsroom is staffed by a team of content creators, strategists, trend spotters, community managers, analysts, paid and earned media experts, planners, writers and editors with backgrounds in visual, digital and traditional news and information.

Our Creative Newsroom approach works - either as an event-specific storytelling vehicle or an ongoing social content solution - because it deeply integrates the critical disciplines of community management, creative production, analytics and content strategy to provide real-time data, audience insights, design excellence and media amplification. Each layer of integration increases the efficiency of the Creative Newsroom process, ensuring that real-time marketing and planned content can be executed efficiently and effectively.

In today’s fragmented media world, where technology enables consumers to control what, where and when they experience their entertainment, traditional methods of reaching audiences aren’t enough. Brands need to make deeper connections to break through and engage, wherever their audiences happen to be. By harnessing the power of great storytelling, we help brands make those deep and lasting connections.

Whether integrating brand messaging and product into top-rated TV shows and movies, or creating and distributing original short-form documentaries, our team of producers and entertainment marketers help our clients make an impact. Our longstanding relationships with A-list writers and directors, television and film production companies, major broadcast and cable networks, studios, talent agencies and top digital platforms enable us to provide unique access to top entertainment properties.

Once we identify the most strategic properties with which to align, we work with our creative partners to ensure our client’s brand attributes are authentically woven into a story to maximum effect. We then develop an audience engagement plan that delivers our branded entertainment programming across the media spectrum in earned, owned, paid and social channels. We combine that with 360° integrated marketing activations that extend the experience via promotions, retail, gaming and events.

We have worked with brands in virtually every category, ranging from health care to consumer products and travel, unlocking brand imagination for them

Mc.Rufus Interactive Specialist Support Units

Image Plus

We are the brand, image and reputation perception and management unit that provide solutions to clients’ positioning issues and supporting marketing communication efforts. We ensure that you get the right perception, by creating a love bond between you, your audience and the public.
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The Social Clique

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Recent Projects

Some of our Clients

Our Clients’ Testimonials