If you’ve gone out and paid good money for a company Website, be it to a professional design firm or not, the next stage is to make sure that people know where it is, and why they should visit. Many small-medium sized companies make little or no effort to actually use and maintain their Websites once they’ve been built.
Visitors can be very hard to come by, so give your users every opportunity to tell others about your site. Viral marketing, despite its name, is not something dirty or underhand. The most famous examples of viral marketing are Hotmail and The Blair Witch Project.
Many companies are spending significant amounts of money to launch e-businesses on the Internet. But how many of these companies are taking the right approach when it comes to building a memorable, positive brand image that online consumers will be attracted to over the long haul?