Getting the Most from Attending a Trade Show

How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. It's very rare for a company to send two teams to a show. Instead the same small group of staff members have to pull double-duty at the trade show, acting as both booth staff and gathering relevant information.

  • August 10, 2015
  • Susan A. Friedmann
  • Trade Shows & Exhibitions
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