Popular Sales Promotion Tools

Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating with potential customers to motivate them to spend, or spend more.

  • May 18, 2016
  • Sam Ashe-Edmunds
  • Marketing & Sales
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5 Unique Ways Every Business Can Find to Tell Their Brand Story

Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to incorporate storytelling into your content marketing. You’ll also be overloaded by examples of brands that have done it well and, presumably, won huge results in marketing and conversions.

  • May 11, 2016
  • By Julia McCoy
  • Marketing & Sales
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Keeping Up With Competitors in an Ever-Growing Market

In today’s marketplace, everything seems to happen at an increasingly rapid pace – and it’s all too easy to get left behind. New competitors seem to come out of nowhere, while the big companies can change their strategies and reshape consumer habits almost overnight. What can a small- to medium-sized company do to keep up in a situation like this? How can you ensure that your business is smart enough and adaptable enough to keep pace, or even get ahead?

  • May 11, 2016
  • Marketing & Sales
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8 Technologies Other Marketers Can’t Live Without

In real estate, the three most important things are location, location, location. And, the three most important areas to pay attention to in marketing today are automation, automation, automation. Here are the eight technologies that you can use in any size business to automate and organize your sales and marketing process.

  • April 27, 2016
  • Ivana Taylor
  • Marketing & Sales
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Four Phases of a Customer-Oriented Sales Strategy

Effective sales strategies for small businesses are strategies that focus on unique customer needs, by customer segment.

  • April 20, 2016
  • Leigh Richards
  • Marketing & Sales
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Customer-Oriented Marketing Strategy

Businesses need to make money to remain viable. That’s why so many companies focus on the financial bottom line by pursuing high sales volumes and increasing profit margins.

  • March 23, 2016
  • Stan Mack
  • Marketing & Sales
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Influence Marketing: Invisible Hand Connecting Brand to the Customer (Part2)

“Yesterday, when I was returning from office, the belt of my laptop bag came off. I tried to fix it, but only to realize later that it was beyond repair and then was the time to purchase a new one.

  • March 16, 2016
  • Gemma Allen
  • Marketing & Sales
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Influence Marketing: Invisible Hand Connecting Brand to the Customer (Part1)

“Yesterday, when I was returning from office, the belt of my laptop bag came off. I tried to fix it, but only to realize later that it was beyond repair and then was the time to purchase a new one.

  • March 09, 2016
  • Gemma Allen
  • Marketing & Sales
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How Social Media Helps Advertisers with Low-Cost ROI

There is absolutely no sense in a social media advertising campaign if it does not improve your return on investment (ROI). After all, you invested $500 in the campaign, but end up getting only an extra $250 in revenue and no guarantees of loyal or return customers. That is basically $250 gone to waste and a lot more if you factor in the labour and time spent.

  • March 09, 2016
  • Aman Sareen
  • Marketing & Sales
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A Customer Retention Strategy

Businesses that are able to hold on to existing customers are far more likely to grow revenue over the long haul.

  • March 02, 2016
  • Lisa Nielsen
  • Marketing & Sales
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