Both brick-and-mortar and e-commerce businesses use email as a tool to communicate with customers. A business may send out emails like satisfaction surveys and ask for customer feedback about products and services.
Social media strategy can be key to building a business, and yet some small-business owners still haven't mastered their plan. Here are 5 steps to help get in the game.
Are you in charge of your company’s social media marketing program? Where do you start? Where will I find content to post and when should I post It? How will I find time to research and share useful content? How will I measure my success? I’m already in charge of several other programs, how will I manage the pressure? If you’re asking yourself any of these questions, you’re setting yourself up for social media marketing burnout!
Public relations can propel your company to new heights and sink it to new lows.
How a person speaks impacts how others perceive that person professionally and personally. It is important to practice effective communication skills, particularly in business situations and settings. Managers and employee who know how to communicate effectively can make or break a small business.
Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place and promotion.
While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy.
These days, email often supplements or even replaces traditional print business letters, internal memos and cover letters.
Facebook is all about sharing – whether you are sharing a simple status update, adding a "Like" button or embedding Web content into your company's Facebook page, the social network provides the tools to help you communicate with your company's fans.
Instead of leaving your marketing to others, it pays to learn the law of the land, and then do the parts that work best for your personality- and contract the rest (because you don’t have to do it all yourself).