Logos are the foundational element of a company's branding strategy. Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market.
A logo is to a business as your face is to you. It is how you are recognised. It reflects your personality, or in case of your business, your values and principles.
What is a Brand?
• A brand is more than a logo
• A brand is more than a façade or image
• A brand is the life of an organization, defined by...