Logos in Business

Logos are the foundational element of a company's branding strategy. Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market.

  • April 27, 2016
  • by Jason Gillikin
  • Communication Graphics
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Why Your Logo Really IS Important

A logo is to a business as your face is to you. It is how you are recognised. It reflects your personality, or in case of your business, your values and principles.

  • April 20, 2016
  • Communication Graphics
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More Than Just A Logo...The Essence of Branding

What is a Brand?
• A brand is more than a logo
• A brand is more than a façade or image
• A brand is the life of an organization, defined by...

  • September 14, 2015
  • Steve O. Alabi
  • Communication Graphics
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