Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating with potential customers to motivate them to spend, or spend more.
Both brick-and-mortar and e-commerce businesses use email as a tool to communicate with customers. A business may send out emails like satisfaction surveys and ask for customer feedback about products and services.
Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to incorporate storytelling into your content marketing. You’ll also be overloaded by examples of brands that have done it well and, presumably, won huge results in marketing and conversions.
In today’s marketplace, everything seems to happen at an increasingly rapid pace – and it’s all too easy to get left behind. New competitors seem to come out of nowhere, while the big companies can change their strategies and reshape consumer habits almost overnight. What can a small- to medium-sized company do to keep up in a situation like this? How can you ensure that your business is smart enough and adaptable enough to keep pace, or even get ahead?
Social media strategy can be key to building a business, and yet some small-business owners still haven't mastered their plan. Here are 5 steps to help get in the game.
Are you in charge of your company’s social media marketing program? Where do you start? Where will I find content to post and when should I post It? How will I find time to research and share useful content? How will I measure my success? I’m already in charge of several other programs, how will I manage the pressure? If you’re asking yourself any of these questions, you’re setting yourself up for social media marketing burnout!
Logos are the foundational element of a company's branding strategy. Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market.
In real estate, the three most important things are location, location, location. And, the three most important areas to pay attention to in marketing today are automation, automation, automation. Here are the eight technologies that you can use in any size business to automate and organize your sales and marketing process.