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Popular Sales Promotion Tools

Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating with potential customers to motivate them to spend, or spend more.

  • May 18, 2016
  • Sam Ashe-Edmunds
  • Marketing & Sales
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What to Say in Customer Feedback Emails

Both brick-and-mortar and e-commerce businesses use email as a tool to communicate with customers. A business may send out emails like satisfaction surveys and ask for customer feedback about products and services.

  • May 18, 2016
  • Lisa McQuerrey
  • Integrated Communications
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5 Unique Ways Every Business Can Find to Tell Their Brand Story

Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to incorporate storytelling into your content marketing. You’ll also be overloaded by examples of brands that have done it well and, presumably, won huge results in marketing and conversions.

  • May 11, 2016
  • By Julia McCoy
  • Marketing & Sales
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Keeping Up With Competitors in an Ever-Growing Market

In today’s marketplace, everything seems to happen at an increasingly rapid pace – and it’s all too easy to get left behind. New competitors seem to come out of nowhere, while the big companies can change their strategies and reshape consumer habits almost overnight. What can a small- to medium-sized company do to keep up in a situation like this? How can you ensure that your business is smart enough and adaptable enough to keep pace, or even get ahead?

  • May 11, 2016
  • Marketing & Sales
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5 Steps to Help Build an Effective Social Media Strategy

Social media strategy can be key to building a business, and yet some small-business owners still haven't mastered their plan. Here are 5 steps to help get in the game.

  • May 04, 2016
  • Brian Moran
  • Integrated Communications
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How to Avoid the Stress and Burnout of Social Media Management

Are you in charge of your company’s social media marketing program? Where do you start? Where will I find content to post and when should I post It? How will I find time to research and share useful content? How will I measure my success? I’m already in charge of several other programs, how will I manage the pressure? If you’re asking yourself any of these questions, you’re setting yourself up for social media marketing burnout!

  • May 04, 2016
  • Hector Cisneros
  • Integrated Communications
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Logos in Business

Logos are the foundational element of a company's branding strategy. Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market.

  • April 27, 2016
  • by Jason Gillikin
  • Communication Graphics
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8 Technologies Other Marketers Can’t Live Without

In real estate, the three most important things are location, location, location. And, the three most important areas to pay attention to in marketing today are automation, automation, automation. Here are the eight technologies that you can use in any size business to automate and organize your sales and marketing process.

  • April 27, 2016
  • Ivana Taylor
  • Marketing & Sales
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